Storage in the Media

People use self storage units for all kinds of purposes. However, for a small minority, self storage provides the unlikely location for romantic trysts.

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A fire during the night 6 November 2010 at Abacus Self Store, Burscough, West Lancashire, resulted in the loss of a large number of units, and numerous clients’ possessions. It was a timely reminder that such things can and do happen: all users of self storage should be fully aware of the risks.

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December saw the launch of a new “real life” series in the USA, called Storage Wars ‒ following the antics of a set of larger-than-life fortune-hunters who buy the contents of abandoned storage units. It has caused quite a stir: will it be coming to the UK soon?

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For most self storage companies, the internet now accounts for a significant proportion of their new customers. This has made it vital to have a website that is attractive, well-designed and easy to use ‒ and it is these qualities that have distinguished the winners of the Storage.co.uk Award for Website Design.

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Self storage companies have good reasons for not quoting prices online ‒ and statistically we have found that most of them don’t. But customers can find this very frustrating and off-putting. So this Award celebrates companies that make their prices particularly clear and accessible to customers from the outset.

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Self Storage presents unique challenges for the photographer. Storage companies pride themselves on their efficient spaces and functionality. So how do you make the industry look visually arresting? We feel that our winners have done just that.

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It seems amazing to reflect that no one had heard of Facebook or Twitter less than a decade ago. Now that so much advertising has moved online, social media has become the best way for firms to begin building a personal relationship with their clients before they’ve even visited the storage centre.

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The Storage.co.uk Award for Promotional Films is one of the ten Awards for Excellence for which winners have recently been declared. Here are some thoughts about why these winners stood out from the crowd.

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Storage.co.uk have recently announced the winners of their Awards for Excellence – five winners in each of the ten categories (click on the Awards tab for details). Here is the reasoning behind the selection of winners of the Award for Environmental Awareness.

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A novel about self storage? Really? Genuinely set against the background of the self storage industry? Yes indeed, and Gayle Brandeis’s novel is written with considerable charm, verve, invention and skill.

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